Welcome to the Seghesio Family Vineyards Mural Contest

Seghesio Family Vineyards is celebrating 125 years of Zinfandel excellence and leadership in Sonoma County by inviting artists from across the U.S. to submit designs for a mural to be painted at our Healdsburg tasting room.

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Submit Your Artwork

At Seghesio Family Vineyards, the key word is family. Our family story starts in 1895, when an Italian immigrant and his new wife planted Zinfandel vines deep in Sonoma soil and set down roots that, five generations and 125 vintages later, are still growing strong.

Today, as we celebrate our 125th Anniversary, we believe in the importance of family more than ever – the one you’re born into and the one you create. The family with whom you celebrate and share life’s moments, big and small. Our celebrated, food-friendly wines have a timeless sensibility with elegance, balance, and purity crafted to carve out more moments for you to slow down, breathe, and savor life–family style.

We are best known for our Zinfandel wines. We are passionate about and dedicated to producing the highest-quality Zinfandel and we have a demonstrated legacy of Zinfandel leadership and stewardship. We maintain several blocks of truly old vine (minimum of 50+ years old) Zinfandel across our estate vineyards, including the original vines that our founders planted in 1895 at our Home Ranch vineyard in Alexander Valley. We also farm the 100+ year old vines at Montafi Vineyard that we purchased in 2014. Across all of our properties, Seghesio Family Vineyards encompasses more than 300 acres of estate-owned vineyards in premier sites across Sonoma County including in Alexander, Dry Creek, and Russian River valleys.

About The Mural Project

As we celebrate our 125th Anniversary, we are inviting artists from all of the country to submit designs for a commemorative mural that will be painted on one of the prominent front walls of our tasting room in Healdsburg, Sonoma County. Please note that if you have an existing design that you feel would be a good fit for our mural, we encourage you to submit!

We see nearly 20,000 visitors at our tasting room every year and we are hoping for a design that will inspire our visitors to photograph and share it as part of their experience visiting Sonoma and Seghesio Family Vineyards.

In addition to a grand prize of $4,500 for the winning design, Seghesio Family Vineyards will also provide travel and accommodations so that the winning artist can complete the execution of the design. Seghesio Family Vineyards will also be providing all materials including paint required for the completion of a design. 

We are hoping that the mural honors all the people and places that have made Seghesio Family Vineyards who we are today and that celebrates the passions and beliefs that drive us today and that will sustain us for the next 125 years. For us that means all of the following:

Sonoma County
Sonoma County is where our heart is – it is our home and our community. Our roots go deep – literally in some cases – and we are proud to represent Sonoma County and its wine growing regions.

We are leaders in making high-quality Zinfandel wines that are authentic to the variety and the vineyards of Sonoma County from which we source our grapes. We aim to make wines that are layered and delicious with an intensity and purity of fruit balanced by freshness and elegance. Zinfandel is not for the faint of heart. Producing quality Zinfandel is very labor-intensive and requires much of its tending be done by hand and with great care to control yields and ensure even ripening.

Family is at the core of what drives us; it is the way we welcome you to our tasting room, it is the food and traditions we share, it is what motivates us to make great wines, it is not only looking back at what has shaped us, but also how we can look ahead to creating something lasting for future generations

Sustainability and Stewardship
We are stewards of some of the oldest vineyards in Northern America and we take that responsibility very seriously. Though we have been farming responsibly and sustainably for much longer, starting in 2019, all of our estate vineyards have been certified sustainable under the Sonoma County Wine Growers sustainability program.

Contest Rules & Guidelines


The world seems like a different place from when we first imagined and launched this Contest.  Because of this, our timeline for the Contest was stretched out and some aspects of the Contest have needed modification or clarification. See below for more details and updates:


  1. New Timeline

Finalists will be announced on or around June 10, 2020.  Public voting will take place from June 15, 2020 at 12:01am PT until June 25, 2020 at 11:59pm PT.  We plan to announce the Grand Prize Winner on or around June 28, 2020. The Grand Prize Winner must respond to the prize notification email and return all required documents within forty-eight (48) hours or the Grand Prize may be forfeited.


  1. Public Voting

Members of the public will be allowed to cast votes for the Grand Prize Winner from among the finalists on Facebook and Instagram.  Each person may vote up to two (2) times for each mural (once on Facebook and once on Instagram).  In order to vote members of the public must go to the Seghesio Family Vineyards Facebook or Instagram page and “Like” the mural they want to vote for during the public voting period.  Members of the public will be encouraged to vote for the mural that best represents Seghesio Family Vineyards and celebrates Sonoma County, Zinfandel wine, family, sustainability and stewardship.  The results of public voting during the voting period will be one factor in the judges’ determination of the Grand Prize Winner.


Seghesio Family Vineyards is celebrating 125 years of Zinfandel excellence and leadership in Sonoma County by inviting artists from across the U.S. to submit designs for a mural to be painted at our Healdsburg tasting room.

We are inviting muralists and artists to submit designs that reflect the core values of Seghesio Family Vineyards. Please refer to our “About the Mural Project” to get a sense of the themes we are hoping to see reflected in the mural designs.

  • All submissions must be either uploaded via the submission form on our website or emailed to Please update the email to be muralcontest@seghesio.com with the subject line “Seghesio Mural Contest”.
  • Submissions should be submitted along with a high-res head shot and must be submitted in one of the following formats: PDF, JPG, EPS, AI, TIFF, PSD, PNG
  • Artists must carefully review and agree to the terms and conditions on our website https://seghesiomuralcontest.com/ before submitting.
  • Up to five (5) submissions are allowed as long as they are all received by May 18, 2020 11:59 PM EST.
  • All submissions will be displayed on the contest website starting April 1, 2020.
  • The finalists will be posted for public voting between June 15 and June 25, 2020. Members of the public may vote up to 2 times for each mural (once on Facebook and once on Instagram) for the mural that best represents the Seghesio Family and celebrates Sonoma County, Zinfandel wine, family, sustainability and stewardship.
  • Public votes will be added to the judges scores using the calculations set out in the Official Rules to determine the Grand Prize Winner who will receive $4500 and be invited to paint the mural on-site at the expense of Seghesio Family Vineyards.


Q: What are the dimensions for the mural wall?
A: 8 feet tall x 16 feet wide

Who may enter?
The contest is open to qualified legal residents of the U.S., aged 21 and older by April 1, 2020 (there are some restrictions based on affiliation with Crimson Wine Group). To be sure of your eligibility, please read the official rules and regulations here.

If I turn 21 during the month of March, may I enter?
All entrants must be 21 years of age by the start of the contest, which begins April 1, 2020.

If I live in a U.S. territory may I enter?
The contest is only open to legal residents of the 50 United States and the District of Columbia, unless restricted by law.

How do I enter?
The form to submit your design is on this website page beginning April 1, 2020.

What if I’d like to submit more than one of my pieces for consideration?
You may enter up to five (5) unique pieces in the contest. No duplicate entries will be allowed and may result in disqualification. Please read the official rules and regulations here for more details.

What constitutes a submission?
All submissions must be a unique and original photograph, drawing, illustration or painting.


Are there any restrictions on the subject matter?
In general, all submissions should be tasteful, must not depict any children, brands, or copyrights, and must be the complete intellectual property of the entrant. For a full list of restricted content, please read the official rules and regulations here.

What is the judging process for finalists?
Once the submission period closes (April 30, 2020), a panel of judges will select the top entries, based on overall criteria and visual appeal. Selection of these entries will also take into account the comments and support posted on the contest website throughout the submission period.

How does the public voting work?
After the finalists’ submissions are fully vetted for authenticity and eligibility, they will be placed on the website for public voting. The period of public voting will be open from May 20– May 30, 2020. Each person may submit up to two (2) votes—one via Instagram and one via Facebook—for their favorite pieces of art.

How is the winner selected?
The selection panel will review all finalist entries once public voting ceases. The finalist with the highest combined score from public voting and from the selection panel will be awarded the Grand Prize.

What is the Grand Prize?
The Grand Prize winner will receive $4,500 and will be invited to travel to the Seghesio Family Vineyards Tasting Room & Winery to paint the mural on-site. Travel and accommodations will be provided by Seghesio Family Vineyards.

Q: Will paint and other materials be provided by Seghesio Family Vineyards?
A: Yes, all paint and materials required to complete the mural will be purchased and provided by Seghesio Family Vineyards.



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